Survey of German farmers on irrigation in agriculture

What was the goal?

This project was primarily intended to provide information on how relevant the topic of irrigation is for farmers, which irrigation systems are in use and which are the obstacles for using irrigation.

Conceptualizing the strategy

Comprehensive project support

Designing the questionnaire

Programming the questionnaire

Conducting and coordinating the fieldwork for the online survey

Evaluation of the data from the quantitative surveys

Interpretation and presentation

Our services

Who is the client?

The project was commissioned by Netafim Deutschland GmbH, a leading provider of drip irrigation.

Go to Netafim

Who was the target group?

The study was targeted at agarable farmers and vegetable growers in Germany. These were recruited by the agri experts’ panel of farmers and the media reach of Deutscher Landwirtschaftsverlag. Almost 440 farmers took part in the survey.

Our target group

External report on the study

The excerpts of the study for Netafim Deutschland GmbH were published by the Bayerisches Landwirtschaftliches Wochenblatt https://www.wochenblatt-dlv.de/share/4566175, among others.

Link to study

What our client says

Dipl.-Ing.agr. Kai-Uwe Eisenhut

Netafim Deutschland GmbH

We implemented a quantitative market research on the topic of irrigation in agriculture with agri experts. Due to the complexity of the topic, we were very pleased that agri experts competently supported us in creating the questionnaire. The results provided us with numerous new insights that we were able to incorporate into our strategic corporate planning in a target-oriented manner.